Masterack was undertaking a full brand refresh, including a newly updated logo and visual direction. During the transition, they had developed an initial brochure for their UPLYFT™ Ladder Rack system using previous literature standards, which now required updating to match the modern identity they were moving toward. The company also needed a stronger visual system from which they could confidently build future collateral materials.
We worked with Masterack to transform the UPLYFT brochure into a more visually engaging piece with a cleaner layout, bolder typography, refined product callouts, updated photography, and more intentional use of negative space. This resulted in a premium, engineering-driven aesthetic that aligns with their refreshed brand direction.
To amplify launch visibility, we extended the new design system into a supporting advertising campaign, creating an ad that showcase the UPLYFT system using the same visual tone. The ad’s look and messaging helped reinforce the new brand direction in both print and digital placements, giving Masterack’s sales and marketing teams a unified look across channels.
With the UPLYFT brochure and ad in place, we then worked to carry that same clean, modern design into their full-line catalog. The new brochure served as the foundation for an updated catalog layout. This approach brought clarity to product information and elevated the company’s visual identity. Applying the same look to the full-line catalog helped build better consistency and gave Masterack a strong, scalable platform for ongoing literature development.
